EduTrend works at two brand levels. EduTrend, in orange, is the master brand for the platform, research, events and partnerships. EduTrend Contents, in green, is the publishing label on our printable games, guides and worksheets.

Core colours: Ink #1C2B39, Orange #E4572E, Deep orange #C8431F, Teal #0E7C74, Light teal #3FB3A8 and Paper #FAF7F2.

Typefaces: Poppins for the wordmark and headings, Lato for body text.

The Corporate Identity Guidelines (v1.0, September 2026, 12 pages) set out logo use, clear space, minimum sizes, colour, typography, graphic language, tone of voice and how resources are labelled. Partners, schools and media can download them below.